Part 3. Here’s what happened…Continued from How I Choose an Alternative Health Product
- The two meeting organizers contacted about 105 people they knew.
- 70 confirmed. 96 showed up. (Half in the AM session and half in the PM because the home wasn’t big enough).
- So far about 35% have bought product, mostly the bargain box @$500. Several folks went in together on the bargain boxes.
- Five of the guests have already scheduled to do an In Home demo in their home. They expect 20-30 folks they know, each one said.
The organizers are thrilled.
There are probably 47 things big and small, that made this work so well, including 7 weeks of planning. Interestingly, there are also things the organizers did NOT do, that most organizers of In Homes do. The things not done also contributed to the success of the event. E.g. there was no talk about income. Instead, about values.
Anyway, I expect to offer a series of classes on this In Home approach. If you’re interested in getting on the priority list for it, email me here and put in the subject: Teach Me In Home.
P.S. Note: Neither this nor any other approach is a magic bullet. You have to respect the tasks that need to be done to offer the right people a magical experience. But if you know what it takes, you can learn it and try your own. It works best if you love the product you’re marketing because it reflects who you are. If you’d like to get a head start on the basic approach, check out the orange book here and the big CD program (or the mini version) here.
P.P.S The product of this demo is from a company I am currently Business Trainer for – they market non-drug, non-toxic patches for aches and pains to weight loss. My friends rep the product.
The no recruit recruit in home approach looks great. We've been doing in homes since forever. We call them "Grand Openings" where we get the chance to let people know that the new distributor started his business. We focus mainly on the product side and close appointments with those interested – we don't attempt to "close" a sale on that Grand Opening. Also we spot 1 or 2 people who might be good for the business and have some more private conversations with them about the business side. The whole meeting takes about 2-3 hours and most of the times more than 70% buys products (the guests are close friends and relatives – not "niche" market prospects like you mention).
I'm interested to attent the classes on this In Home Approach so I can use it with both new and not-so-new distributors.
Looking forward to it.
Theodore from Greece
Nice to hear what you do in Greece!
The idea we had here, is to invite only the like-minded folks. Reason? We thought they might spend more money, because it's part of who they are. And of the 35% who bought, nearly everyone got or participated in that $500 package.
They did that without planning to "sell" it or make money on it, but so they could test it and use it as an extension of their personal health life-style.
And now a group want to do THEIR inhomes to their like-minded/like values friends.
You just get more for less effort.
P.S. They didn't bother to seek out "recruiters" because most have been in NM and don't want to do that the old way anymore. The USA is very different now than it was even ten years ago. We've been bamboozled once to often so we don't want the old promises of big money the recruiters offer.
I like the idea of working with "people like me" and I've seen that when I do so the numbers are way better than talking to everyone I know(or don't know). It's more comfortable and I can see the 35% who bought the $500 package.
You say 2 organizers called 105 people. Where in the world did they found these 105 like minded people? Are you going to cover this in the classes as well? Are you going to include inviting scripts as well?
You also say, that now "a group wants to do THEIR inhomes". Is this group from the ones invited to the initial inhome? And if yes, WHY did they wanted to do THEIR inhomes? Just because they wanted to pass the values to their like-minded friends or was the business/recruit side of the business was mentioned at the initial inhome? I am really curious how it works.
It looks a lot better than what we are doing because in your case you wont have the negative ant or the know-it-all uncle who makes inappropriate comments about your past choices [if you know what I mean] 😛
Thanks for the reply
Theodore from Greece
Theo – You write, "You say 2 organizers called 105 people. Where in the world did they found these 105 like minded people?"
Remember it took seven weeks to organize this. Much of that time was figuring out who to call. The organizers are both alternative health people and have or have had clients over the years. That is, they both live the values and help others do that.
Then you ask, "now "a group wants to do THEIR inhomes". Is this group from the ones invited to the initial inhome? And if yes, WHY did they wanted to do THEIR inhomes? Just because they wanted to pass the values to their like-minded friends or was the business/recruit side of the business was mentioned at the initial inhome?"
First they had fun at this event. And they liked what they bought. No one had to discuss any money, except what they were paying for their product. People know someone is making some money on this, and they figure they'll be next. Everyone realizes that a person doing an in-home makes a few shekels on the sales in their home. But that was never mentioned during either presentation.
Regarding the know it all Uncle, one of the hosts had one of those about do her in BEFORE the event, telling her the product was fake, blah blah blah. And she almost flaked. And at the event, someone used the product on her limping dog, and the dog stopped crying when he walked. For the first time in two years, she said. So now when Mr. know it all appears, she just points to her dog and that is the end of that.
No question, many things are involved to pull these off, but if the principles are sound, and people are coming (and doing their own) for reasons that reflect values and beliefs, your chances of success are much higher.
I like to buy products with the The Natural Products Association seal of approval.
This is a fascinating read! Good to know how a proper marketing approach can really come to life and make a difference in organizing an event.
What really caught my attention is this line: "It works best if you love the product you're marketing because it reflects who you are." Which I think sums up who the best marketer of any product should be.
Thanks for posting this!
Would you consider putting together a list of your students that offer these inhomes. I would be more than willing to attend their gathering, knowing in advance there is a no hassle approach.
Just popping by to wave. I see you're still at it. Love your healer/helper approach. I was briefly in Life Wave when it first launched, but was also involved with Amazon Herb Company (they killed their Canadian distributors or I would still be in) and it was too much to do 2. I thought LifeWave was as good as dead! Fascinating video. The industry would be better with more people like you in it.