Results: True or false? To be successful in sales…

Results so far here.

1. To be successful in sales, you need to know your audience.

2. Do the No’s tell us that we really don’t know our audience?

3. What’s the biggest reason for all the No’s?

About the author

Kim Klaver


  • Hmm Glenn, I guess maybe #2 is not clear to people. After all, if the biggest reason people think they are not making more sales is that they don’t know their audience, then #2 should be a big YES also.

    What’s the contradiction you see? I must be having a slow moment.

    I’ll focus on the responses to #1 and #3, which seem to be more clear.

  • Glenn, that’s funny!

    Kim –

    If you had to word the answers people have given can put into phrases, as I have done here:

    The answers to questions 2 and 3 show that people think this:

    3. “The No’s DON’T mean that I don’t know my audience”

    4. “The biggest reason for the No’s I get is that I don’t know my audience”

    That is what people have indicated buy voting the way they have.

    If you read the questions out loud and then say the answer as if it were the average responder answering, it becomes clear…

    Clear that people are very odd indeed!

    Lewis 🙂

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