First you’ll need to decide if you ever really began. Three little stories.
Tom Cruise asked his parents to give him ten years to see if he could make a go of his then non-existent acting career. About five years into it, he got a small role that got him noticed…
James Cameron (Director of big movies like Alien, the Terminator series, Titanic) wrote 15 years ago that when he began his film career, directing a major movie like Alien – well –
“That would have been the end goal of my life, that I would have been willing to work toward for forty years.””
Charlie X, an old bud and network marketer, called me today because his fast growing company needed a kick-butt trainer. He mentioned that oh, btw, “I’m now earning $20,000/week. That’s a million a year.” Then he added “It took me five years. Full time and then some. And now I am there. And now we need you to train the others to get the skill sets.”
No one asked YOU to wait forty years for success, did they? Or ten? Isn’t it usually “in 90 days” that they offer you success?
Bottom line: Before you quit the business, make sure you actually began it. Here’s what that means you have learned how to do drunk or sober, day or night:
1. Identify and seek out YOUR audience.
2. Know which online and offline approaches work for you, to reach them. Use approaches and language that is consistent with who you are (not some upline or other person whom you are not)
3. Stand out by taking advantage of who YOU are (you need never act like you’re someone else)
4. Talk the way YOU talk, in YOUR voice, so that others who are waiting for you, hear your call
5. Tantalize folks with language that is FTC safe, yet excites them about the possibilities of joining the business with you.
6. Describe the money in 2-3 sentences that any 13-year old can understand.
7. Describe the product you market in language any 13-year old can understand.
8. Bring your ego. You’ll need it. Otherwise you won’t think that what you’ve done, or what you have to offer, will be of interest to others.
9. Give yourself at least five years to systematically test and do these things until you become super skilled like a Navy Seal or professional tennis player.
A network marketers with such advanced skills will be in charge of her own future. You ready?
I am teaching a recruiting class starting December 2. Because end of the year is a super time to recruit right peeps.
It is 4.5 hours. Three 90-minute sessions over the phone. Together. Not five years, or ten years. But this seminar gets you started with an appreciation of the kinds of skills most recruiters gloss over. We all know that like Tom Cruise, anyone can NOT do that. Else why don’t they?
Want to begin again?
Sign up for the recruiting class here.
P.S. Do you have the Art of Recruiting program? Christmas and New Year’s are my favorite times of the year to recruit…but there’s a trick to it. 🙂
Kim, why are Christmas and New Year's your favorite time to recruit?
Kim, thanks for laying that out. It's a real profession and people need to understand that and internalize it if they are serious about this. A document like this would probably save us a lot of time with new distributors who get started hoping to make a quick buck!
Excellent tips, as usual. I especially liked your emphasis on being who we are. Too many trainers try to teach techniques that we're not comfortable doing. As a result, we don't do them.
I think we're better off if we work from our strengths. I wrote a post on that subject last night. Check it out if you have a chance. I'd love to hear your thoughts. Here's a shortened url where you'll find it:
Once again you have nailed it, Kim. I have had distributors getting discouraged after a year even though I have told them it will take longer. So I especially like that you mention the 5-year window. I will certainly be sharing this information.
Yes, they said Rome was not built in a day. But, I think so many network marketers buy into the hype and forget the basics.
We would do this industry so much more justice if we would teach instead of hype it up.
The truth really would set us financially free so help us…..
Dr. Elon Bomani
I used to read your blog every day and then life happened and I got busy and then, well, you know. Time went by.
I just happened back here today and I'm happy to read your continued good advice.
Part of the reason I've been absent from your blog is because I've been learning about building a business using the internet. What I find very amazing is that your sound advice is useful in both the offline and online world.
Know your audience, be real, and be persistent are the basis of internet marketing strategies.
I guess the real lesson is that whether you are online or offline, what we are really doing is dealing with people. Rules for building relationships with people are consistent in any medium.
Thank you. I enjoyed this post quite a bit. I'm happy I got a "refresher" course of Kim Klaver lessons!