"Should I Sell the Dream?" (Part II)

Continued from Part I here:


If you know your average customer order is say, $100, and that’s what you buy, and if they pay you say $15 per regular customer, then you can answer the question: what’s the recipe for me to make $1.5k/mo?

100 customers doing an average of $100/mo. x $15/ea = $1,500/mo.

THAT is one recipe. Notice it’s just like AOL, cable TV, Sirius and XM radio, who get their income each month from regular customers. Like them, everything you do should be focused squarely on amassing those customers. That’s a dream recipe.

And what about getting dealers or reps?

Same kind of recipe.

First know that the ingredients to “make” a dealer cookie are a lot harder to come by. The % of people who want to sell stuff is very small, compared to people who are customers of stuff. Once you get past your friendly warm market (if you have them, hehe), and into cold market, it’s like 1/100 who want to do commission sales long term, at least in the U.S.

So, if you want to make that recipe for part of the dream, ask yourself, based on your pay plan: how many sales reps do you need to get, buying in at what level, for you to make say $150? And if that is a one time bonus, how many do you have to bring in each month to earn your “dream”?

And then of course, how much do you earn on their sales?

Once you pick your mix of customers and reps to make your “dream income,” THAT’S your dream recipe. Same for any prospect or baby you have. And you can change the mix of customers to sales reps in your dream recipe whenever youor experience tells you to adjust it.

Plus you get to choose how big your cookie will be. After all, aren’t you the one making it? For yourself. You can share later, after you have something to share. 🙂

Everything else you do, training and motivation-wise, must be focused on HOW to do those two things in whatever mix you choose.

But first, the recipe: The number of customers and reps you want to make your cookies.

4. “Should I sell the Dream?”

We all concluded: YES. But from this day forward, only with the recipe.


The audio of this class will be available for download soon on my new podcast site, “Talking about Your Great Thing”

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About the author

Kim Klaver

1 Comment

  • Kim,I just discovered your website, you are awesome (OOps is that a word we MLM’ers aren’t supposed to use anymore?). If there isn’t a dream, then what else would keep us searching through the maze of all that is out there? Looking for a better way of… Life, Presenting the Plan, Opportunity, or whatever else it needs to be called. I believe that what sparks That Look, That Fire in someones eyes when they “get it” is what carries us all to do what seems to be the impossible. We need a DREAM, otherwise, we are just existing; marching to someone elses drum.

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