Since they judge a book by its cover…

how about different covers? You know, for the same email. Uh, book.

A cover with the half dressed girl appeals to A, but a half naked boxer with a gun appeals to B.

Same book inside.

You can do the same with email messages: If you have a good message, send one with subject line A; wait a few days, and send all those who did NOT open the first email, the same message inside. But this time, with a DIFFERENT subject line.

You can do this RIGHT NOW.

That’s just one of about a dozen clever email tips two extremely, no – wildly successful marketers offer. I just got them, totally fun and helpful. Not $1997 or $497. Under $99 even. HERE.

About the author

Kim Klaver


  • There's an old saying that you have to tell somebody something seven times before they remember it.

    That's probably true.

    Staying in touch with them through informative and cost-effective emails is a good way to accomplish this.

    And the subject line makes all the difference in the world as to whether or not your well written email is ever opened.


    Eat Well. Live Well.

  • Yes, good saying…

    I use these things in Email marketing. Subject line or cover for anything make the first impression.

    Like your outer personality makes the first impression in front of anyone.

    This is same, cover or subject is the face for that thing.

    James from spanish lessons granada

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