Specialist or generalist?

How do you want others to see you in your network marketing hat?

As a specialist (e.g. a cardialogist) or a generalist (a general practitioner?)

Here’s a way to tell. Is your product more expensive or less than something similar they could get at the drugstore or Wal-Mart?

Did you say more expensive? And that’s what everyone’s telling you? OK consider this:

When something matters to you, are you looking for something or someone special or a generalist?

Do you want to get heart surgery from a cardiologist or GP?

And who charges more? And whom would you rather pay more if you need heart surgery?

When something matters, we become price insensitive.

Find those for whom your special product matters. They’ll be price insensitive. Just like you are when you need that heart surgeon, or choose that Prius, that organic spinach, the natural alternative to off-the-shelf vitamins or that Grande Latte for $5.

UPDATE: Published moments ago: “WHEN IT COMES TO LOOKING natural, women are getting fed up with fakes. New data…more than 40% of its survey respondents prefer makeup with all-natural ingredients…”
today’s Unnatural Beauty…. Think these women want special products or run of the mill stuff? Think they’ll pay more for what they want? Isn’t that your audience?

About the author

Kim Klaver


  • Kim,

    Very goo way to word it! The people who buy from us are looking for the best and are less price sensitive.

    They want a specialist and are willing to pay because it’s worth it to them.

    I don’t know about you, but I am a specialist and my target market are those who expect the best.

  • Hi Kim

    This is an issue I feel we all deal with at some point. I can’t convince someone who’s looking for a bargain or Petsmart run of the mill product to buy mine. It’s okay because I know there will be someone else looking for knowledge. It comes down to how much they value their pets health and mental well-being. I’ve found the more concern people have for their own health, the more they have for their fur (feathered) kids.

    I am a specialist and like Brenda said, my target market are those who expect the best. The best includes of course a great product, great customer care from me, and knowing I’m a real person who cares about their satisfaction.
    I look for specialist as well. I have a budget like most people but I realize there is value in using high quality products. My health and mental well-being is worth it.

  • I guess I am a specialist in that I am targeting the 14% of women out there who actually recogize the benefit of doing regular self breast examinations and who would be interested in my product that enhances the touch, like it did for my girlfriend.

    For those actually doing their exams and who want to further empower themselves between mammograms or doctor visits, the cost does not seem to be an issue.

  • Ed, you are a specialist. So is Brenda and Robin. We all are. We need to believe and live like we are. Our speech and body language give us away. While talking to the next person show your confidence while using Kim’s easy to follow first date speech. It is actually very freeing knowing we don’t have to convince anyone our product is the best or our business is fabulous. If they hear their name being called they will listen or they might know someone who will.


  • Hi Kim,

    I think this even can be related to how you position yourself within your company.

    For example I’m with Bookwise. So do I try and position myself as the #1 Bookwise guy? Or do a pick a niche within the book industry and go after that niche.

    If I was selling vitamins, do I position myself as an overall vitamin specialist, or as a specialist in lowering cholesterol and improving heart health?

    Which one is going to be easier for me to become percieved as an “expert” in? Which one is going to have less “competition”?

    – Ben

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