but that’s hard to do.
Last year I bought a DVD set of a TV series I never got to watch. I watched the first episode. Didn’t get into it that much. Put it on the shelf. Each time I see it, I think, gee, I should really watch that.
But I don’t. Give it away? !! I spent $113 on it!
I realized my silliness today – I’ll give it away.
Sunk costs. We have them all over our lives. Emotion, time, effort and money. We hang onto people, ideas and things because we’ve got sunk costs.
But is that a good reason to hang on to something?
If you’ve spent $3,500 on product and training programs that aren’t working for you, you have sunk costs. So you keep thinking you should be doing them.
But you don’t. And you feel guilty.
My advice: If you don’t love it, don’t do it. Give your (training or any other) stuff away to someone who might really be able to use it.
Find other marketing strategies to test. Read what others are doing. Don’t listen to any authority who has an agenda that isn’t yours.
So what will you letting go of?