How to get your confidence up in our business…
Understand who you’re looking for…
Who it’s not. You are not looking for the low-end spenders for your product. You’re not asking for folks who buy what you sell, at Walmart.
Walmart already has the “lowest price” market.
Who it is. You’re marketing Tiffany-quality products…whole food supplements, eating programs, skin care, cleaning products, weight management products…
Read: High-end. High-priced. And for certain reasons – whether it’s that it’s certified organic, or without toxic stuff, etc.
So here’s how you KEEP your confidence:
1) Ask only for people who already use the high-end stuff. They’re already paying the high-end prices for that type of product. And…
2) You will get WAY fewer No’s. And…
3) Your confidence will not drop through the floor each time you get a no from the wrong person.
Because you won’t be pitching THEM.
You’ll have told them – up front – that you’ve got a high-end thing here, and do they know anyone crazy about their ‘WHATEVER YOU ARE MARKETING”
“The crazy ones.”
Remember them?
That’s who you’re looking for, in most cases, for your high-end, relatively high priced product line.
Make sense?
PS If you’d like some help doing this, check out the 100 Customers 100 Days Workshop here…
Includes the #1 secret Steve Jobs told us…Here.
