Understand who you’re looking for…
Who it’s not. You are not looking for the low-end spenders for your product. You’re not asking for folks who buy what you sell, at Walmart.
Walmart already has the “lowest price” market.
Who it is. You’re marketing Tiffany-quality products…whole food supplements, eating programs, skin care, cleaning products, weight management products…
Read: High-end. High-priced. And for certain reasons – whether it’s that it’s certified organic, or without toxic stuff, etc.
So here’s how you KEEP your confidence:
1) Ask only for people who already use the high-end stuff. They’re already paying the high-end prices for that type of product. And…
2) You will get WAY fewer No’s. And…
3) Your confidence will not drop through the floor each time you get a no from the wrong person.
Because you won’t be pitching THEM.
You’ll have told them – up front – that you’ve got a high-end thing here, and do they know anyone crazy about their ‘WHATEVER YOU ARE MARKETING”
“The crazy ones.”
That’s who you’re looking for, in most cases, for your high-end, relatively high priced product line.