Here’s from Kathy Sierra, delightful insightful marketing maven:
Some marketers believe the best ‘customer experience’ is: “customer experiences the true awesomeness of our brand”.
But that is not so, she says. Instead…
The only true ‘awesome customer experience’ is where the customer experiences HIS or HER OWN “awesomeness” through new capabilities.
Amen. Marketing in transition.
