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The Columbus sales technique

Here’s how Christopher Columbus got what he wanted and saved his crew from disaster in 1504. He got extraordinarily imaginative:

“Stranded on the coast of Jamaica, the explorers were running out of food and faced with increasingly hostile local inhabitants who were refusing to provide them with any more supplies.

Columbus, looking at an astronomical almanac compiled by a German mathematician, realised that a total eclipse of the Moon would occur on February 29, 1504.

He called the native leaders and warned them if they did not cooperate, he would make the Moon disappear from the sky the following night.

The warning, of course, came true, prompting the terrified people to beg Columbus to restore the Moon — which he did, in return for as much food as his men needed. He and the crew were rescued on June 29, 1504.

Yes, I know you probably can’t use that technique today – but turn on that imagination and see what happens to your sales.

P.S. The Moon will be in total eclipse from 0301 GMT to 0351 GMT. This will be visible east of the Rocky Mountains in North America, as well as in all of Central and South America, West Africa and Western Europe. The zenith of totality is close to French Guiana.

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Kim Klaver

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