A member of the audience asked the Dalai Lama that (I just completed a three-day retreat he gave). Here was his response:
“Hmm. If you want to become a Buddhist practitioner, and you are serious about this path, you cannot just read a book. You can read a book to get information, yes. But to take this path, you must study and practice every day. It takes a long time and you must practice every day if you seriously want to pursue this path. You cannot become enlightened in a week!”
Next time, if someone asks you, “What book should I read to become successful in MLM?” you will have an answer.
Is becoming a successful network marketer any different than becoming an accomplished spiritual person (regardless of the specific spiritual path)?
If someone doesn’t practice say, their language approaches every day, how will they ever become accomplished? It’s not as easy as reading a book. Even my book(s).
I love books and CDs. But if I don’t daily apply and practice what I read – what good would it do? If you want to get good at anything have to “practice, practice, practice”.
In my view this is what is wrong with a lot of MLMs – we don’t teach and coach people properly (too many ra-ra sessions and not enough competency training), and we don’t clearly explain to them exactly how much training and practice they need to do in order to be successful in the business.
This is the only industry I’ve come across where new business people are often expected to go off on their own and make money from the get-go. In contrast, let’s take another business example – we own a restaurant and when we bought it, we spent a whole month working in it before we took over so we could see how it operated and the previous owner could show us what to do. And even then we had the previous owner around for the next two weeks after settlement as well. It’s the same for the people who work for us – we hire people for their attitude, but we don’t expect them to be great at their job from day one… Our managers spend time showing them how to do each task, whether it’s greeting a customer or making coffee or plating a dessert. And even then, it can take them weeks to become truly proficient.
We need to do the same thing in network marketing – hire people for their attitude, teach and coach them on the knowledge and skills they need, and make sure they practice them until they are proficient. And I don’t mean and hour here or there, I mean proper knowledge and skills-based training. …Just like any other business!
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