For online marketers like us, this is a big deal.
“What does this tool do? It helps you see the searches that people are actually doing on Google. Let’s say you had a quilting store. Do you really know what searches people are actually doing to find information about quilting? If you haven’t used this tool, no, you don’t.
“This tool also is important to figure out how many people are searching for a particular topic. This helps you test your assumptions of how many people are really searching for something. This will help you choose your title tags, and, even, your content.”
“It’s not the only tool that online marketers should be using, either. In this video Avinash Kaushik, who is one of the world’s top analytics experts, and now works at Google, gives you other tips for how to use tools like this one, along with measurement tools to refactor your Web site’s content.”
Wonderful stuff for online marketers to find their audience. No charge, either. Just do it.