According to Dan Kennedy, here’s the number one complaint everybody has about the companies and people they do business with, get mad at and stop buying from:
The vendor (seller or their company) doesn’t keep their promises.
Say what you will do and do what you say. That alone is a great wealth attractant. Word spreads because you are so rare.
I've also heard it put this way:
Under promise and over deliver.
Paul
Eat Well. Live Well.
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