Nobody saw Steve Jobs as a shill for Apple’s gadgets. He was perceived to be a ‘visionary’ whose goal was to make gadgets so beautiful (and functional) that when we saw them, we’d cry with awe. That was his higher purpose – make the coolest, best communication gadgets Apple teams could build. Nothing less. No matter how long it took or what the cost. Enough people LOVED those gadgets around the world and he saw his dream come true. Booming sales followed.
Some of you have a personal purpose that is higher than the products or services you are marketing. Those are just part of your bigger purpose, your bigger picture. Anyway, that’s who this post is for.
What if others saw YOU as a purpose-driven marketer? Someone with a bigger purpose that you are pursuing in your life, and the products/services you market are just PART of that? Like Steve Jobs?
If you’d like to present yourself as such a marketer, I have a small test program you might like to know about. It shows you:
1) What a higher purpose marketer or authority is and
how to act like one, and
2) how to market your products like a purpose-driven marketer.
To cap it off, we’ll 3) do a 90 minute live seminar teleconference with
members of the purpose-driven marketer class to review how to talk (and
write) about your products/services. You know, so that you’re perceived as a
purpose driven marketer – not a product or service shill.
I can take 20 students for this experimental class. It’s based on a module
in the $297 Authority program, but will cost a fraction of that.
Check it out here. First 20. Because working with individuals takes time.
And, if this meets a real need, I will create a much bigger program.