To quote from Seth Godin’s brand-new book Tribes:
The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.
What kind of picture would you paint of a future that you and your product (or business) can help create?
My picture would be where the customer reigns supreme. they are happy and content. They are not only happy with the product…they are happy with the service.
They shout to the hills about how they feel. The recommendations come exploding forward.
The customers see how much fum I am having…and want to do the same. I check for a match.
Everyone has this painting before them. And if they look…really look, they will notice it is a paint by number.
1. Blue = No Promises – No Problems
2. Green = Let the customer be a customer
3. Red = Chest Beating & Screaming