Here are two questions Yahoo asked U.S. adults in a survey not long ago:
1. “What kind of work would you prefer to do late in life?“
Over half (55%) want their own business. Other big groups want to do something that they 1) love (volunteer work, public service) and/or 2) help others do things they do well (consulting and teaching.)
Even more interesting is WHY they say they want their own business.
Given what these folks have said their reasons are, would you still lead with the big (or any) money? Of course you can lead with the product. But, if you were looking for a business type, how would you lead now, given how few want a business to “get rich” (3%)?
P.S. I posted about this when the study first came out, but I hadn’t created these cool tables then.