For years, I have encouraged my readers and students to market programs and products that you love. Stuff WE are passionate about. Why?
It’s the best known way to stay with something long enough to survive the process – of learning how to market it and find the audience who’s looking for you. Because it usually takes longer than we hoped for the money to appear.
But there’s other approach: find what people want to buy, and give it to them.
While that sounds dumb simple, it isn’t, of course. First you have to find a niche where the buyers are rabid about buying the product and related items – e.g. surfboards, video games, exercise equipment, canaries, camera equipment, wellness products, online copy writing, paid surveys, you name it. Then, you have to figure out how to get them to buy it from YOU. It doesn’t even need to be your product. You can be a reseller (affiliate) for existing products
The other day, I offered readers two options to make money online: A way to make income with an extremely popular RISK offer here (under $100) and a way to make guaranteed income online with a big-selling NO RISK $-by-the-piece offer (under $40) (both have 60 day guarantees, so stop worrying. These are strange times and money comes from innovative places).
Both under $100. Both with big success.
Lots of buyers for both, although the no risk offer is ahead. Even though I don’t think most folks who do that will “love it” they are guaranteed income by-the-piece from home online. And many people are buying it right now.
What does this mean? Should we be seeking out genuine no-risk online opportunities, love it or not, in case the ‘maybe’ income from our on-the-come-businesses doesn’t come as soon as we need? That is, give people what they want, whether WE love it or not (assuming there’s the 60-day guarantee from a reputable place, like with these, of course.)
Do we (temporarily) – as sellers and doers – give up love for money right now?
Take the love or money? survey here and see what our community is saying. I will post the results later this week.