General Half Truths Reinvent Recruiting

Weird secret to obscene income in MLM

Have you heard this?

#1. Network Marketing is about a lot of people doing a little.

But then also this –

#2. Network marketing is about a few doing a lot.

Which is it?

Both are true. Here’s the kicker:

You need #2 to succeed big big big in this business.
Big = $15,000/mo or more (especially more).

Here’s what I mean. One gent I know well earned
$8 million over 7 years in the previous-to-his-curent
company. Here’s how he did that.

Story #1. The guy, Jerry, personally sponsored 129 people as reps in this company. 33 months in, he had five people do enough business to generate $8 million in income for him personally for the next four years. The other 124 did little or nothing.

Clear case of Principle #2 at work. Five people out of his personally sponsored 129 made him an MLM star income.

Story #2. In his current company, the same gent personally sponsored about 270 people over 8 years. 7 of those generate 95% of his giant income (a fat six figures per month.)

Again, principle 2 at work.

Where’s principle #1?

Well all the folks in the groups created by the big movers
do a little. And having thousands of them generates thousands
of monthly, small orders. That generates the total big fat income.

But it would not exist without the drivers – those VERY few
in ANY top banana’s organization, sometimes not even front line,
who just build something so big – with thousands of little
monthly orders from peeps doing “a little” – that many
upline peeps benefit. I’m talking upline people who had
nothing to do with any of that specific money-generating activity.

Since every single top banana I have ever interviewed and
worked with has those 1-5 people who generate 90% of their
income, of the tens of thousands of distributors and customers
they have, it follows that the goal of anyone who wants
obscene income must be:

Sponsor until you find someone who is one of those 1-5 peeps that does 50%-90% of your business. No crying if you sponsor 10 or 20 and nobody does anything. Go for at least 150 personally sponsored.

And. Know this. You never know who the drivers will be. Or what they will look like. Just seek, show and sponsor until. And have your peeps do the same.

You are always looking for the next Jordan Dreamon or the next David Frey or the next Donna Johnson. None of them was wearing a T-shirt proclaiming, “I am the next great stud!”.

Probably THEY didn’t expect what they got either. They just plodded along, seeking, showing and sponsoring. Every day. Every day. Every day. And one day, BOOM.

You ready to do that to earn obscene income with your business?

PS When I say “sponsor” I include customers and reps.  Since often, previous customers become top reps.

PPS Have you always wanted to learn how to recruit big hitters on the phone?  I did that for years.  Here’s how…

About the author

Kim Klaver


  • You are one of the few leaders in the industry who tell us the truth on how to make insane money in Network Marketing.

  • You’re right on, again, Kim! It’s just not possible to discern who the Mystery Leader is going to be, so we just need to keep on sowing seeds until they either show up or grow into the person they need to be.

    The key factor that helps us stay the course, doing the apparently boring, repetitive tasks we need to do to find those 3-5 pearls, is to be working with a company with a message that stirs our personal passion. When we find the right company for us, it’s not work anymore — it becomes our mission to get the word out. It’s what we WANT to do. As natural as breathing.

    We do more of what feels good. It is — in my experience, anyway — rare, but very exciting. And, we just naturally share it, which eventually produces the results we seek: A big, happy group of team members spreading a worthy message and generating healthy checks as a side-effect.

    You’ve talked about this elsewhere, Kim. I’ve just recently come to understand and FEEL the motivating factor that drives the focused productivity needed to build a big group like you’re talking about here.

    Thanks for the mind-opening post!

  • Thanks again Kim. This helps me keep a positive perspective when prospecting. It takes both 1 and 2 to have a health business. I get so much from your articles. I listen better when it is “The Bottom Line”. 🙂

  • “Kim” ~

    “YOU” .. “Are A “GIFT” To This Wonderful IF Done Right Industry Of Ours” .. “YOU Always Have Been and I Just Wanted YOU To Know How Much Of The Industry FEELS About YOU!”
    Your Different Way Of TEACHING and Exposing People Is Just AWESOME!
    Your Books & Cd’s and Etc: Such as 100 CUSTOMERS In 100 DAY’S ( 3 Scripts Course Is “AMAZING Stuff!
    “KIM” ~ “You’re “TOP GUN” and STILL Getting It Done with EXCITEMENT .. Even after All These years! ..

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