Chris Anderson, nationally known author of the forward-thinking marketing book, The Longtail, and Editor-in-Chief of my favorite tech magazine, Wired, recently had it up to here with PR and advertising people spamming him hoping for a mention in his influential magazine.
They got a mention alright, but not the kind they were seeking.
“I am now blocking people and companies who send me mass-mailed, indiscriminate press releases and other announcements that I didn’t ask for and show no awareness of my interests…”
“I only want two kinds of email: those from people I know, and those from people who have taken the time to find out what I’m interested in and composed a note meant to appeal to that (I love those emails; indeed, that’s why my email address is public).” More here (spammers listed)
He publishes a list of offending (many well known) emailers he’s sick of hearing from “because they can’t be bothered to find out who on my staff, if anyone, might actually be interested in what they’re pitching.”
Chris sort of blew a gasket – but a very educational one – for us.
When contacting others to pitch your product or business, especially influential people, have you “taken the time to find out what I’m interested in and composed a note meant to appeal to that?”
Why else would anyone who doesn’t know you, listen to you? Especially when you’re trying to SELL something?
Who said selling was easy?