Guess who said it…
“We’ve been around way too long, and people have
heard all our lies. We just have to deliver.”
— Rick Wagoner, Chairman of General Motors
And when would you guess someone said this (!):
“Psychologists tell us that the mind is under a continual
bombardment of ideas, all of which are trying to make an
impression on it. The prospect, therefore, does not sit
around with his mind a blank, calmly waiting for someone
or something to capture his attention without a struggle.
The salesman enters a field already well occupied and must
fight for the undivided attention that is a successful sale.”
– written in 1918.
Anyone still doubt the skepticism you’re up against when you start talking about your thing?
Saw both these today in Seth Godin’s blog.