What if you did it exclusively?
“If you can’t be the best in the world, don’t bother, because someone else is going to get my attention.”
So says Seth Godin to the New York Times today.
It’s a wonderful piece in which Godin, a New York Times lover for years, like me, describes what the great paper might do to avoid the fate of most newspapers in this Internet world…See here.
Doesn’t this advice apply to each of us trying to market something to others?
What are you great at? What if you did it exclusively?
It takes daring. It is scary. Because it means choosing. And choosing means you are NOT getting distracted by other things people are throwing at you.
E.g., if you really like recruiting and want to get really good at it, DO THAT. If you don’t, and prefer getting customers, DO THAT. If you never really liked online, and prefer belly-to-belly, DO THAT. Do it over and over and get great at it.
To help yourself stay focused, get off mailing lists that do not focus on your focus. So you can concentrate on developing your strengths without distractions.
Getting great at what you really love doing in this business is the only way people will keep buying from you and recommending you.
P.S. ‘Getting great’ at network marketing is too broad. Pick what you want to market most (business or product), then the way you want to market that. Start getting great at that! Who wants to be a Jack (or Jill) of all trades, and master of none?