So, you’re looking for innovative ways to introduce your product and not be just another one of the hundreds out there?
How can you stand out?
Here’s a unique idea cooked up by a college student in Australia. She wanted to introduce a new little magazine, and wanted to bypass the usual distribution channels, which are already packed full and hard to penetrate without a big name.
So she got inventive and instead of putting her mag on the magazine rack along with hundreds of others, she stuck it on soda pop and water bottles.
She made her magazine small enough so it could be attached to pop bottles that are sold in stores throughout Australia. An “on-product magazine.”
Boing Boing got the story here.