When you buy something and are surprised and delighted with it, what’s the next thing most people ask?
If Apple Computer is any indication, it’s “What else do you/they sell?”
When the iPod came out a few years ago, people went nuts they loved it so much. They couldn’t stop talking about it and showing it to their friends. Soon the iPod lovers asked: What else does Apple sell?
The result: Apple Macs (computers) sales took off and have not stopped since.
Because iPod lovers found out Apple sold computers and bought one.
Then the iPhone came out. People loved that. And talked about it. (Without being paid a dime.)
What happened? People were so delighted with the iPhone) they asked: What else does Apple sell?
And this past quarter, Apple sold 51% more COMPUTERS than last year.
Moral: lead with your favorite product. The ONE YOU are passionate about. The one that delights you. Not all of them.
If someone really loves it, you will likely get the Question. That’s your opportunity to show what else you offer.
So please stop worrying about “missing” someone when you lead with just one product. Just lead with YOUR iPod.
It’s happening for Apple. Why not you?
P.S. If none of your products really delight YOU like an iPod might, consider finding another line to represent. People everywhere already buy products that are really just good enough not to be bad. Why should they buy even more? Remember, YOU need to be delighted first.