Part two of Learn to Sell. Part One here.
What should I sell to make the most money?
Depends. Today’s post is for beginners in direct sales or NM. Anyone in the business actually, who has not made more than $500 per month yet. Bad news first.
You’re like a politician. Pols sell their point of view. We go out and vote for them based on what they say they stand for, e.g. smaller government, lower taxes. If there’s a mismatch between Lulu’s public “position” and who she really is, as seen by what she actually does, Lulu can’t survive in politics because word spreads too fast.
In direct sales and NM, you sell your product’s point of view, the values of the creators. It’s something they stand for. For example, “it’s non-drug” or “it’s environmentally friendly,” or “it’s real food weight loss”.
The product is manufactured (presumably) with those values built in and it costs more than the plain variety. But there in comes the good news: Like-minded people are happy to pay more.
Here’s the thing though. People who hear or see you selling and promoting products with those values expect to see them in YOU. If there is NOT a match between the values you are selling and who you are or what you stand for – seen in what you do and how you live – they just turn a deaf ear.
Humans constantly look for what NOT to pay attention to in this noisy world. Because. We’re all crushingly short on time. So, if you market a healthy weight loss product and you yourself look unhealthy and live on junk food and candy, you’ll have zero credibility. Ergo, no sale.
Selling the business opp? If you lead with the income ‘you’ can earn (I can show you a way to earn $5,000-$10,000/mo part time), they transfer the income claims to you. (“So what do you make already?”) Because they want to know before they give you their ear, if that’s who YOU are. (You’ll need to say something else to promote the business if you don’t want to hear that question again.)
Unfortunately, we humans DO judge a book by its cover, and, as Malcolm Gladwell points out, we judge people even quicker – in the blink of an eye.
So to answer, “What should I sell to make the most money?”
If you’re beginning in direct sales or NM, or you haven’t earned $500/mo yet, sell something you live and love, something that’s an extension of who you already are or are becoming. Something you stand for right now.
NOTE. I figure you all know how to tell how much you’re making when you sell products. Once you have something that is an extension of who you are (e.g. certified organic products), which increases your chances of success dramatically, select those from a company that pays you the highest percent commission for your sales.
Next. I sell a weight loss program but I am still overweight. What should I say?