What’s working? What’s selling?

Many people ask me that and add: “I want to do THAT!”

But What’s working? What’s selling? is not a good question. Here’s why.

PPC (Pay Per click) works wonders for some people online. But I don’t care. Why? Because I don’t want to take the time to learn it and get good enough at it like the pros are. It’s just not my thing right now.

Adsense and Adwords also bring huge financial results for some people. I’m a bit more into that, but not much. There is a lot to learn, and I don’t love it enough right now to spend the 100-200 hours to bone up on it, test ads, and then start getting really good and adding those special twists that the big money makers do to succeed big.

There are also widgets you can put on your site and become good at spreading those. When a person clicks, you make money.

Not into that, either, although some people make thousands per month with such things.

So no matter what someone is making with those marketing strategies, I’m not doing them.

First, I know they’ll take several months to master. Second, they don’t play to my natural strengths or interests.

But they might play to yours.

Here’s the dilemma for all sales people (yes, that includes network marketers).

If you want to build a customer base of repeat customers, there are hundreds of ways to reach out to them. You must reach out to make sales. And you must reach out to hundreds of people or more, for each sale you’re likely to make.

Same for recruiting, only the numbers are much worse. Most people don’t want to sell (in part because they don’t want to be like the sales people they meet).

Given the difficulty of the sales endeavor, here’s how to maximize your chances of success: Do the one or two things that play to YOUR strengths.

Review 20-30 reaching out options, from belly-to-belly types (of which there are many – from one-on-ones to giving talks) to online methods, of which there are hundreds.

Pick one or two methods you are immediately attracted to because they match your style. You’ll feel it. THOSE are what you want to master.

“Oh, but my upline says to do [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][buy leads/whatever other thing] because it makes her money!”

Forget what your upline is doing to make money. You are not your upline. Forget what the company says to do to make money. You are not the company. Do only what plays to YOUR strengths.

You are not someone else.

Remember: No matter what product line you represent, in order to get recruits or customers, you need to get the word out (reach out). A lot more than you may think. And you must do that without offending the people who might become your partners or customers. Or who might give you referrals. And you need genuine enthusiasm people can feel coming from within you. Not the borderline hysteria and breathlessness of so many sales types.

The Truth book has 13 ROMs (reaching out methods) for recruiting, most of which work as well today as they did 5 years ago. The If My Product’s So Great How Come I Can’t Sell It? book has 7 reaching out methods to build your customer base, to get you started. They’re all very different. And there are others being invented every day…

So ask not what is working for someone else. Review the reaching out options and go master what YOU are attracted to. They’ll be YOU. Finally.

Reminds me of a line I saw in an email recently, “It’s best to be you since everyone else is already taken.”

P.S. Customer Savvy Seminar starts in 6 hours. Auditor spots still available here. Last public seminar like this I’m doing this year.[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]