General

When you’re going to pay extra…

for a product, say a new facial package, what kind of person would you rather have helping you? A specialist or a generalist?

How about that new nutritional program? Or how to use that movie camera? A specialist or a generalist?

How about how to make big money online?

A specialist? A generalist? Would you want to knowingly learn that from someone who’s never done it before themselves?

When it’s going to cost more than usual of either of two things I value – money or commitment – I agree with my friend Seth, I would always choose a specialist and feel safer spending my time or money.

What about you?

Turning the tables, as you present your more expensive health or beauty products, or your unusual business, do they see you as a specialist, too?

About the author

Kim Klaver

6 Comments

  • **The following are my opinions**

    First of all – why are any of us promoting expensive products? Because NM companies jack up the prices for retail customers. It doesn’t need to be that way.

    Second – If you think you need to be a “specialist” you just told all of the new people joining your organization that they will NOT succeed because THEY aren’t product experts.

    Well…I AM succeeding and I’m NOT a product expert, nor do I want to be one. My company is the expert for me. People looking for a superior Limu product come see me. My company can show the documents that prove our product is the best on the market. I don’t have to.

    People looking for a product to help with blood sugar concerns come to me. People wanting to eat cookies and lose weight come to me. Ask me what the ingredients are and I can’t tell you. All I can do is give you a link to a site or give you literature and let you see that in black and white. The majority of people don’t ask.

    If you have high priced, exotic products and you need to educate your customers on why they need your product – THEY DON’T NEED your product.

    Find a product that a lot of people already want and give it to them. Simple. No product experts needed.

    ~Roxanne~

  • Interestingly the big hitters in my company fight the idea of being a product specialist. It’s not duplicable is the stated reason. They claim that you will build a big business only by keeping it super simple. Hand out tools and let the tool be the expert. Your thoughts?
    glennjaffas@prepaidlegal.com

  • I want to learn from the specialist, but agree with Rozanne that you should have excellent resources backing you up and making your job easier.

    I disagree with Roxanne (sorry Roxanne) that you can’t be successful if you are a specialist, just because your prospects would think they would need to be specialists too. I place emphasis on the training and “hand-holding” they will receive while they learn to take command of of their new business.

    Just my two cents.

    Cenay’

  • I read this entirely differently. I didn’t take it to read that people were “product” specialists. I thought more along the lines of “network marketing” specialists. Meaning working with someone who does know what they are doing and can help new people not try to reinvent the wheel. Those are my thoughts. A simple business is a LOT easier to duplicate.

  • Expensive is in the eye of the beholder, what is inexpensive for some is a week’s worth of gas for another just to take their kids to school. The superior products usually do cost more. I have a list of “someday” products for when I have disposable income. My family is paying college tuition for 2 right now. Another year and everything will be different.

    I am one of those annoying customers who wants to know ingredients, wants the literature in my hands, asks questions before buying. I would rather have someone who knows their product, or knows how to know. I want a specialist who loves their product even if they don’t know all there is to know because they are not going to sell me the newest Purple Cow when I’m looking for a Green Cow. I don’t want to be sold, I want to buy. There’s a difference even if it’s all mental.

  • Dear New Schoolers,

    Seth does not speak in his blog from the perspective of Network Marketing. However, because of our theme here at the new school, we read everything posted from that point of view.

    What is wrong with expecting to pay more for better quality products or services, Roxanne? If the products offered are only equal or less in quality than the competion, then the cost ought to be average. Where is the unique selling proposition in this model?

    Unique, exclusive, proprietary, patented, rare, limited are all descriptive terms of products worthy on higher prices.

    This I know that no one is going to buy even the time of day from me if they don’t know me, like me, or trust me. Roxanne, I understand that we don’t need to be biochemists or M.D.s to represent our companies and their products, but we do need to be able to tell our own product story convincingly and be able to answer basic questions that will come up often.

    I am all for the tools doing the bulk of the work, but we need to be prepared to validate our involvement with our respective companies beyond just pay checks. Don’t we?

    If we were to take Seth’s blog quote and apply it to home improvements it would reflect a different light. For certain tasks like installing a ceiling fan, a handyman may be perfect. But what if you were going to blow out the back wall of your kitchen and build on a beautiful breakfast room with vaulted ceing and attached sun room? Handyman or architect?

    There has to be a balance. I know it is there somewhere because I have swung through it a time or two.

    I trust the specialist,
    Tom Doiron
    Atlanta
    http://www.TomDoiron.com

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