Who’s the best news marketer?

Re marketing the death of Sen. Ted Kennedy…

Which image and headline would you rather go back and see? This?

Or this?

The one on the bottom is a version of what every news publication ran, from the NYTimes, to Fox News (online) to the Huffington Report. But not Matt Drudge. He ran the top one on his home page.

About an hour ago, Fox News online got the message and changed the image of Ted they had up all day – from the current (77-yr-old) version to one showing JFK and RFK and Ted…all 40 years younger.

News too, needs a marketing edge. Drudge one-ups the big guys almost every time with small, thoughtful touches like this.

P.S. Matt Drudge started as a one man show from his apartment five years ago. He was unencumbered (then or now) by corporate bosses who were – and are still – too afraid to be bold.

About the author

Kim Klaver


  • Kim,

    I'm so with you on this. Learning how to write and visually present material so it is compelling and memorable is a skill we should be continuously working to improve.

    Walter Reade (from Wisconsin)
    Slight Edge Sponsoring

    . . . . .

  • Instead of attack Matt Drudge and making fun of him for some of the articles he links to, the major media outlets need to get more up-to-date in how they present the news.

    Otherwise, they are becoming more and more irrelevant.


    Eat Well. Live Well.

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