One gent told our listeners: “I’ve got 1100 people in my group.” After all the oohs and ahhs, I asked him how many were active. “Oh,” he said, “I can count them on one hand. I don’t know why no one’s doing anything.”
🙁
Here’s why they’re not “doing anything” – i.e. not actively selling the product nor recruiting.
Most people in NM didn’t really join to sell or recruit. They were sold the financial opportunity or the big dreams, yes. But they stayed on because they’re really a Belonger or Bargain Hunter.
Neither of those types of folks sell much, and they almost never recruit anyone unless the person comes to them.
I’d bet 85% of those in NM today are belongers or bargain hunters or both.
That’s why they’re not “doing anything.”
But of course they are – these are the 85% who buy the product on a fairly regular basis. They are the silent and uncelebrated backbone of our industry.
The remaining 15% are a mix of Income Seekers, Mad Money folks ($100-300/mo), and a teensy weensie percent – Empire Builders.
So there you have it.
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If you are an empire builder with a lot of bargain hunters or belongers, it is hard to understand and accept them as the backbone of your business unless someone explains it like you just did.
It would make it much easier if we could get them to tell us up front that their goal is just to find a great deal or to go to “parties” with the group.
If we knew their goal, we would know exactly what to expect….. we would just have to work on accepting it.
That’s hard because the empire builders are driven to build and grow.
Brenda Bunney
http://MLMSuccessBunney.com
brendab@brightok.net
I find that the strong empire builders soon make themselves known on our team forums or in conversations. The trick is to spot those who would like to build an empire but don’t have the confidence to declare themselves.
This is best achieved in small steps. “Let’s get your first recruit” rather than “Now, about that massive empire you’re going to get …”
Sharon Horswill
http://www.businessvibe.co.uk
Kim explained it so well with her Bargain Hunters, Belongers, Empire Builders, and Money Makers. Brenda sounds like an Empire Builder. That is awesome! Half of our battle in this industry is figuring out what our goals are and how to make them a reality. With it being easy to ‘sell someone into the business’ we negate their goal and give them our goal. Therefore they fail before they even start. Luckily for us Kim has made us realize our goal even if we came into NM for somebody’s elses goal.
Nancy Carlson
perfectmombusiness.com
“I don’t know why no one’s doing anything.”
If there are only five active people out of 1100, I wonder how many could have been identified as customers from the outset. Knowing how to discern a customer from an associate upfront makes acceptance easier.
Communication is important. Listen to their goals and develop a strategy that suits their needs. I earn more trust by focusing on the product and not the opportunity. Let their interest level and resources dictate what is realistic. I don’t believe in selling dreams. I sell myself and the support I can provide. I let the product sell itself.
Sometimes it takes longer to grow this way, but the quality of relationships I build is more important and rewarding to me than being disappointed with having lots of inactive members.
My advice would be to lead by example. If there are only five active dealers, be pro-active and focus on attracting qualified associates, and share your success stories with the group. Enthusiasm can be contagious.
Of course, customers are always a good thing, so we must accept the nature of our industry and embrace belongers and bargain hunters equally as much as empire builders and money makers.
Kim, I guess I would technically fall into the category of belonger or bargain hunter. However, I would buy my products at full price, regardless, because I’ve had results. So the way I see myself is- a really great customer, who just isn’t quite sure how to transition into income builder… What say you about moving yourself from one category to the other?
Maureen:
You might start the transition by finding a person like you — another belonger/bargain hunter.
Maybe start doing that 2 x 2 – with someone who has done that, a la “If My Product’s So Great, How Come I Can’t Sell It?”
Have you checked out NMC (Network MarketingCentral.com) for people who are pairing up together this way?
OK?