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Why "best" isn’t…

19 years ago
8 Comments
by Kim Klaver
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Everyone touts their products as “best.” Best according to this or that survey, this or that scientific study or this or that evaluation metric.

That’s about as effective as touting your religion as best religion everywhere you go (including ‘no religion’).

Like religions, all supplements help some people, somewhere on the globe, feel better and live better lives.

Else they wouldn’t be around.

Instead of being shunned as a “mine is best” touter, write up your (product) values and your story, and put that out there: from doorknobs to the blogosphere (see p. 13 of Friends, Lies and Network Marketing here – freebie download.)

People who share those values might become customers. Remember, it’s values, not repeating how great your product is. E.g. “This is for people who value…”

For example, in the information page we have for the tiny start up I own part of, we appeal to those who already believe (warning link see below) whole food multis are the best insurance policy against possible deficiency.

(Warning: clicking the above link takes you to an info page for the tiny start up of which I am part owner. Click at your own risk.)

Others have different values, as you can easily see by the comments and discussion posted here. NO PROBLEM. To each his/her own.

Different product types can exist and do well, based on different values. Just like different world religions.

State your values. Then find YOUR audience from among those not already committed to some other set of values – including the ‘no supplements needed’ value.

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Kim Klaver

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8 Comments

  • What? You mean we shouldn’t go to the Krispy Kreme to look for people who want to diet? 🙂

    (Are whole grain donuts okay?)

    Walter Reade (from Wisconsin)
    [about me]

    Reply

  • My values are natural healthy alternatives which is why I chose natural childbirth, nursing, even moved to the country across from an Orange Tree Orchard… then every Saturday I noticed airplaines spraying insecticides flying overhead.

    I felt very tired, sleepy like Rip Van Winkle I was sleeping my life away. It was like someone had pulled my plug.

    My friend told me about this healthy detox tea that cleansed a little bit every day I tried it and it worked for me. I felt energy, the cobwebs were cleaned out of my brain and I could think clearer. For 18 years now I’ve given it to my famiy to drink and have raised two healthy girls.

    So I’m looking for someone who wants to detox naturally, a little bit everyday who wants to see if it works for them like it did for me.

    Reply

  • My product is for people who believe disease is best prevented by eating lots of fresh fruits and vegetables but who find it hard to get 9-13 servings every day.

    They also see the value of having many brand-name research studies by hospitals and universities that show definitively how the product affects health and aging.

    Like me, they are people who want real food and solid proof.

    Dianne

    Reply

  • My question to all readers of this blog is “Where is truth?”. Is there not an objective standard by which to make a judgement when purchasing vitamins?
    Bobbie

    Reply

  • Bobbie wrote: Is there not an objective standard by which to make a judgment when purchasing vitamins?

    I don’t think so, other than at a basic level (i.e., does it contain what it says?, does it mechanically break up in the body?, is it free of contaminants?) ConsumerLabs.com does these tests on supplements.

    At a more advanced level . . . how does one know how much your body is actually absorbing? Or how much is actually useful for your body? Or, if supplements actually make a difference?

    There is a lot of conflicting literature on the subject of supplements.

    So, a lot of it comes down to what you believe is the best course of action.

    Walter Reade (from Wisconsin)

    Reply

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