Unusually successful gurus in MLM and Internet Marketing will explain the 95% “failures” by pointing out that most wannabes don’t, or won’t, do what it takes. They quit way too soon, they say, and never master the basic skill set, much less become remarkable. And yes, we all know this is true.
However, there are some who work steadily over the years, have done the things, done them well, and had some success. But not the nutty big success of my friend Frank, or of a top MLM recruiter, or of a wildly successful film maker.
What is the story? Why are there so few big successes, given the masses who aspire to success?
Malcolm Gladwell in his book, Outliers, offers a compelling answer to this unhappy puzzle.
“We vastly underestimate the extent to which success happens because of things the individual has nothing to do with.” See here.
All big success, from hockey players to movie makers, happens to “people who are talented and work hard but who also benefit from the weird and largely unexamined and peculiar ways in which their world is organized.”
Moral? Do what you love and get really good at it. Keep right on plodding until you become remarkable. THAT you can control. And maybe, somewhere along the way, some of these weird things you have nothing (obvious) to do with, will help lift you to that miracle place.
Remember the $22 million dollar weekend?
P.S. The other side of the success puzzle is believing that what one guy did to make it big can be packaged, sold and predict the next person’s success. Not so, says the silent evidence. Not now, not for centuries. Of course the evidence is not so silent today. That’s what explains the new FTC regs against using big income testimonials. We are all discovering how really rare those results are, no matter how much comparable effort others put in.