We all know what we think about TV commercials: Tivos and remotes rule when the tube is on. That’s how most people feel when they see about any promo. “Please make it go away.”
Here’s a novel idea for the TV advertising world which, if implemented, might keep lots of people glued to the screen when the commercial comes. It sure would keep me right there…
Our friend and Dallas Mavericks owner Mark Cuban says bring back the live commercial so the viewer (nor the advertiser) will not know what to expect until it happens.
TV advertising has been same-old same-old for 50 years.