Seth Godin did a piece on this interesting topic, here.
His bottom line, naturally easier to say than do, is this:
“Stop advertising to yourself. You’re already sold. You’re not the target market.”
About the author
Seth Godin did a piece on this interesting topic, here.
His bottom line, naturally easier to say than do, is this:
“Stop advertising to yourself. You’re already sold. You’re not the target market.”