In an interesting post, Seth Godin asks if we, as consumers, are not in fact responsible for the behavior of marketers. Including (and especially) the bad ones.
“Why does spam exist? Because (some) people respond to it. Why are ineffective pharmaceuticals so heavily marketed? Because (some) people demand that doctors prescribe them. Why are so many local stores struggling? Because so many customers cross the street to the big box stores.”
Why do NM recruiters and companies continue to make big financial promises, when most people quit (and lose money)?
Because enough people respond. They buy the big packages. It’s enough to keep the game going. No matter that most of them fail. A new crop is in the wings – ready to buy the dream.
Why are 2/3 of Americans overweight or obese? Because so many folks eat junk food. And consume white bread, white rice, pasta, potatoes, sugar, candy and alcohol.
Are we then not complicit in the behavior of the sellers and vendors we so love to hate? If true, do we have any right to complain about such shady and self serving behavior?