Russell B relates…
“I got a postcard in the mail offering a free teeth cleaning…
I go, ‘Sweet! We’ve got insurance. It’s a free cleaning. I’m in.’
Within minutes, the dentist commented on my ‘yellow’ teeth.
‘No, I don’t drink coffee or smoke. Are they really yellow?’
‘Yeah, they are. But don’t worry. If you want I can go out back
and make some custom teeth-whitening trays for you. You’ll have to
use them for a few weeks, but if you follow the system, your teeth
will be white again.“
You know what my response was,
“Yes please! I don’t want yellow teeth!”
‘The dentist keeps working on my teeth, and 20 minutes later
he says, ‘So did you have braces when you were a kid?’
‘Yeah, I did. How can you tell?’
‘Well your two bottom teeth are shifting again, and that
usually happens to people who had braces…’
‘My teeth are shifting? Seriously? What can you do about that?‘
‘Well if you want I can build a retainer for you, which will
help keep your teeth in place.
What just happened? Two times?
The dentist had a value ladder of products – from free to big ticket –
and saw a need and offered.
Russell could have said NO. But he didn’t because he WANTED
those problems to go away. And he trusted the dentist who
was personally giving him a free teeth cleaning.
PS. Russell is amazed…
“When I walked into the dentist office that morning, I had come in for
a free teeth cleaning. And in less than an hour I walked out paying
over two thousand dollars for my whitening kit and my new retainers.”
This dentist had strategically taken me through a powerful process
that we call a value ladder.”
You want to learn to do this in YOUR business?
You can learn how – in this fab free book.
This book is from a gent who was formerly MY student. Today – I am his…
PS There are “up-sells” after you get the book. A value ladder.
You can say YES or NO as you wish.
The book is worth 100 x the cost of shipping. Get it if you want to
earn online OR off, as you just learned from the dentist. 🙂
**PPS NEW BONUS. Anyone who gets this book between Aril 17 – 21
gets a no cost private webinar with me…on how YOU can create YOUR
VL in YOUR business.
Customers are now paying me $297/mo to learn that. And Russell’s customers
pay him $25,000-$100,000 to learn how to set up THEIR value ladders.
**IF you buy this book between April 17-21, send me the receipt and I’ll invite
you to my “Beyond Recruiting” Private Webinar. Coming NEXT WEEK!