Some people think that if they don’t have a big product story, they can’t sell their product. This is a big mistake.
A strong belief system is just as good as a big before and after when it comes to a reason for marketing your product line. For example –
1. How about just because you want “certified organic” products, including skin care products? Because you believe they’re better for you? (Of course you offer links to third party white papers supporting this view, which are not also selling products.) That’s Erin’s story. Mine, too.
2. How about just because you been studying up on the damage being done to the environment and now you want to do your part now and buy ALL non-toxic cleaners, and market them too?
3. How about just because you believe the food you eat can’t provide all the nutrients you need, so you take high grade supplements and market them too?
Everyone has to make a living doing something. Why not something you believe in and use yourself?
A belief system that is strong and based on information others can access, which has no hidden agenda, i.e. nothing for sale (so NOT your company website) does as much if not more than a big before and after story to give you credibility.
P.S. This question came up in the “Learn to Promote Yourself” seminar, which I’m editing now and hope to make available later this week. 3CD/MP3 program, looks like.