General

First 7 words to identify your customer…

words
Here we go…who’s next?

Rani writes: my ideal customer/product desire:

-Cutting-edge
-unique/trendy
-different
-adventurous
-eastern/holistic health nut
-lotion and potion lover

I’d add this to her list:

And not looking for something cheap.

Next?

About the author

Kim Klaver

11 Comments

  • Sorry here are 8. I just couldn’t write only 7. I guess I have to be different!

    (has)money
    high quality
    passionate
    outgoing (likely to tell friends)
    joint discomfort
    low energy
    stress
    natural

  • My customer’s 7 characteristics.

    Non-conventional
    Adventuresome
    High self-esteem
    Medication averse
    Environmentally conscious
    Alternative health interests
    Active

    All adds up to: “I’m worth it; I’ll buy it.”

    Lynn
    grow older better

  • Hi Kim,

    My ideal customers have one or more of these qualities:

    Overweight
    Full of Stress/Anxiety
    Sluggish
    Health Conscious
    Quality Driven
    Blood Sugar Concerns
    Sweet Tooth

    Roxanne

  • Mine include:

    Eclectic
    Happy
    Committed
    Enthusiastic
    Curious
    Speculator
    Venturesome
    Pioneer

    Like Andrew, couldn’t stop with 7; also, 8 is my number.
    Carolyn

  • Concentrated Fruit & Veggie Lover
    Pesticide Free
    Consumes Chinese Whole Food Herbs
    Unique
    Pharmaceutical Grade
    Balance
    Veggie Lover
    Nutritional Edge

  • Hi Kim
    Hope I’m not going over the top here but I wanted to add how I define my 8, sorry I had many more than even the 8.

    1.Confidence – seeing it, feeling it, trusting it.
    2.Peace – Knowing yourself and your path. trusting it all.
    3.Commitment – Aligning mind, body and spirit in a singleness of purpose to not be denied.
    4.Fun – the least expensive way to heal your inner child.
    5. Health – The choice is with or without.
    6. Listening – The greatest gift you can give another.
    7. Love – In the end, all we really wanted. Give it now, accept it now.
    8. Time – Wasting it is easy until you have none left.

  • 1) Takes responsibility for own health
    2) wants the best, not the cheapest
    3) trusts Nature more than labs
    4) socially/environmentally conscious
    5) can afford the products
    6)is emotionally stable, not in the middle of some soap opera
    7) likes ME!

  • 1. Passionate
    2. Intelligent
    3. Health Conscious
    4. Demands quality
    5. Likes unique products
    6. Enjoys making pleasure purchases
    7. Has a mind of her/his own

    I really like what Lynn ended hers with, “I’m worth it. I’ll buy it.” That is fantastic! Thanks Lynn.

    Laura Kane

Leave a Comment