Oh those pitches…
Here’s what a consultant at the big management consulting firm of Bain wrote Joel Spolsky, to try and get some business:
“”Our team is conducting a benchmarking effort to gather an outside-in view on development performance metrics and best practice approaches to issues of process and organization from companies involved in a variety of software development (and systems integration).”
Joel writes…
“I didn’t understand a thing he wrote. The email contained a lot of words (“benchmarking,” “outside in,” “performance metrics,” “best practice,” “process and organization”) each of which set off a loud buzzing alarm-like sound in my head. The noise from the buzzing was so loud and so distracting that I found myself completely unable to parse the email.”
That’s not how your product introductions are coming across on that first date, are they?
