What really motivates people to stay the course in their business? Love or money?
We all know what brings people in – only because everyone knows what the recruiters are pitching: the money. But what keeps Lulu going when the money doesn’t come as fast as she had hoped?
Surprise: Same thing that keeps the hearts of other entrepreneurs hopeful and warm…
Typically, Google “invents a new service or feature, makes it a free Web-based service, and only later figures out how to make money on it from advertising of some kind.”
This has been their strategy from DAY ONE.
The two guys built their new search engine while still graduate students at Stanford, because they thought they could do it better. Then they tried to license their program to every other portal of the day, from Excite to Alta vista to Yahoo, who ALL saw it perform, and who ALL turned them down. Author John Batelle picks it up…
Rejected but undeterred, Brin and Page [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][Google founders-KK]…kept working on Google…”We said to ourselves, ‘We don’t care,'” Page says.”‘We’ll work on it some more. Maybe it’ll turn into a company or maybe it’ll just be great research.'”- The Search – How Google and Its Rivals Rewrote the rules of Business and Transformed Our culture.
They kept improving it, used it themselves and offered it to anyone else, until it grew to 10,000 users. Then they happened upon an investor who was impressed.
AFTER they refined it more, and thousands of people were using it for free (like all portals and search engines of the day), then they figured out how to make money with it – the now famous contextualized little blue Google ads we see on so many Internet pages.
Score one for the lovers.
Loving it madly is the principal finding the massive study, The Secret to Becoming a Star.
Some folks are motivated best by the money first, no question.
Bottom line: What is keeping you in the business if you haven’t made the money yet? People on my weekend call gave all kinds of reasons, none of which were the promise of money, yet here they were.
In the Comments below, tell why YOU are still in the business if you’re not yet making what you want. What do you love most that you get to do or feel – ANY part of it?
And perish the thought, what if certain recruiters were to lead with THOSE kinds of reasons instead, a la Starbucks?[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]