Reader Tim Draayer wanted to clarify his comments about whether to push a customer prospect to join the business.
“I’ve seen and experienced it too many times on the phone and in person to not recognize why people have such a disrespectful view of Network Marketers. My upline, who actually is a great guy, has always been pushy about recruiting and it never really sat well with me. Its just not my way (to be pushy).”
Countless people have lost their customer prospects when they tried to push the business on them. People say “No” and yet the networkers push right on about the business.
And when they don’t do that, the rep has his upline to answer to, who wants to know why they didn’t sign them up for the business.
Tim’s right. He does know why people don’t respect network marketers. It works two ways. If we can’t respect and value a customer for what she is, why should she respect us?
How much would you make with 100 regular customers each month, buying what you do?
Do you know how many people in 100 want to sell anything at all? Versus how many there are, who are customers of things?
Ray Gebauer, a major leader in Mannatech, wrote this email to thousands of his people:
“I confess, I was wrong…The undeniable fact is that 100% of my volume, and yours too, is from consumers (all business builders are consumers, too). Of that 100% volume, probably less than 1% is from people who order strictly because they are in this for the business and the money potential…” p. 170-172 If My Product’s So Great, How Come I Can’t Sell It?
Is it time to get over the blind fixation on recruiting (and losing good customers in droves)?
‘Mischievous sceptic view…’
Do people become attracted to NM because of great-value products that they want to use… or is the lure the income potential?
How ‘interesting’ is the typical NM product range to a consumer?
My point here is ‘yes – end the blind fixation on recruiting’… and how viable is it to actually develop a consumer base of folk who’re not in it for the money?’.
Does ‘twelve-bucks-a-pop toothpaste on which the associate pockets maybe three bucks’ compare favorably with say, Tom’s at around half the price (and presumably upon which the dealer is making a satisfactory margin’)?
To me (and, I posit, many prospective consumers), it doesn’t.
So please, ‘Network Market-me’ in a good way.
I’ve been in several newtork marketing ventures in my lifetime. I’ve been told I could sell ice to Eskimos in the dead of winter… but funny thing, teaching my other Eskimos to do the same thing has never been that successful.
Over the last 18 months, I’ve watched a little internet marketing venture with a real product increase my income from a measly $146 the first month to over $500 last month… and I make an average of about $1.50 per customer. Everyone is a customer, or they wouldn’t have this particular product.
In that 18 months, I’ve personally sold the product less than 10 others, and they’ve simply used the product, and shared the product with others who wanted that product too.
Oh, and more importantly, all the original purchasers are still on board long after the sizzle has gone.
I’m very happy to earn a tiny $1.50 or so per customer.