Having a conversation with an industry veteran today…
“You can’t get away yet from the stigma of a Customer strategy being a cop out because recruiting is so hard – only for Macho Men, you know. Wimpy Women can only do the little Customer work…”
Think that’s true?
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Without customers, what would be the reason for a product or service? Just to sell to other reps in the same company and hype eachother? How is this working out so far for everyone?
Kate, a 95 percenter who left mlm but still loves kim’s stuff
This wimpy woman is doing both but leading with the product first. That’s the difference in the way some old school men see the business model. They don’t take the time to really see how much money is to be made from retail sales. I’ll be glad to lead with the product and have other leaders join me because I’m showing a way that works for everyone involved.
I took that Wimpy Woman part very personal so now I’m more motivated to show what I can do.
Robin
Hi Kim,
I don’t think the customer strategy is a cop out because that’s the way I was introduced to this business. I had a friend try to explain network marketing from the business side and I never understood what she was talking about. Then I tried this product and fell in love with it. That person explained to me how I could stay home with my children by selling the products and then I took a look at the business.
Cheryl
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I hate to break it to your industry veteran, but if you are only recruiting and not signing up customers, THAT’S ILLEGAL. That’s why some companies are getting looked at. They are signing up everyone as a business builder and there is very little selling of the product going on.
I know that my company pays me VERY well for customers, so I have built my solid foundation of business builders and am now concentrating on customers.
If someone comes in to my organization and wants to make money right away, my advise is sell products. We make that easy by charging the same low price for everyone. There is no sky high retail and this “special low price if you join for $29.95”. The only ones who pay the $29 to join the company are the ones who want to build a business.
Customers a cop out? Not in my company.
Roxanne Green
In my business, no customers=no money.
Interesting, so who buys macho man’s products? If the post is a direct quote from him, sounds like a testosterone comment. I wonder if he would make the same comment in front of his entire group of recruiters and customers. Also interesting is that he thinks recruiting is hard and getting customers is easy. Both are a sorting process and there are more customers than sellers in this world. Cop out? No, just good business math.
Since the inception of our industry, it has been stated that usually the best members were first satisfied customers. Has this changed and I am not aware of it?
From my own experience, having led with the business first and having led with the product first…I can offer that YES leading with the product is easier and in the end, it is more stable (at least with my product).
I would also suggest however, that if the product one is representing is not very strong, leading with the product may not prove to be as ‘solid’ as what I have experienced and if that is the case, one might be well advised to seek a strong product.
At the end of the day, from what I can see in my own organization, the real residual appears to be in re-orders from lots of happy customers..so how can leading with the product be a cop out…just because it is easier (at least I think it is after having done it both ways)when your real residual comes from happy customers anyway??
No, I definitely don’t think the customer strategy is a cop out. And here is why…
Yes, it is absolutely correct that recruiting is hard, especially if you are brand new or the shy type. You also need to talk to way more people to find someone to recruit while it is much easier to find customers for the products.
At the same token though customers are the “back bone” of any business…traditional businesses as well. Without customers there’s no business, period.
So why not build a nice customer base first and then go after people who would like to do the same? What’s wrong with that approach?
If that were the case, how could we explain you and Paula Pritchard and all these other ladies who have built large organizations by recruiting? 😉 I think that would be a rude comment for someone to make, and shows a real lack of understanding of how “normal” businesses operate. Besides which, without the “Wimpy Women”, there would be a lot less people in the industry and a lot less money being made by the companies.
As we Jamaicans say, “tek dat!” (translation “Take that!”)
So, getting customers is easy, right?
You don’t find wimps among successful customer gatherers. They know how to put themselves in front of people who are looking for what they have.
If getting customers really were easy, maybe “veterans” would do more of it.
Yup, recruiting is hard. You have to persuade people who are looking for the Easy Path that you’ve got the map. Of course, once they’ve paid their money and find that the map leads to a trail of tears and hard work, they’re gone. Hunting for the next genie.
Recruiting is easy when you have happy customers coming to you and asking if there is room in the business for them.
I wonder what that macho veteran’s retention rate is.
Having a conversation with an industry veteran today…
“You can’t get away yet from the stigma of a Customer strategy being a cop out because recruiting is so hard – only for Macho Men, you know. Wimpy Women can only do the little Customer work…”
Think that’s true?
I’m so certain that this isn’t true, that I am having a hard time believing this conversation ever took place.
By industry veteran what do you mean? A so-called heavy-hitter? Does this person ever look at the statistics in the mlm industry? Does he know that 82%-ish of new reps are women who want to work part-time? Does he know about the 95% failure rate (which includes those who settled-in as ‘just’ customers but started out wanting to build a business)?
If the macho men were building a customer base, out of said base would arise those who actually want to build a business around a product they now love. But of course, everyone with a pulse is a prospect, so that approach would be plain silly!
As with many things, when you speak with someone who is having success at what they do, they cannot seem to see the forest for the trees…Nothing happens until someone buys something. ‘Little customer work’ makes the world go ’round.
Tracy
About Me
My organic foods website
MLM Work At Home Blog
Don’t the ‘Wimpy Women’ make up 85% of the network marketing industry?
http://www.PaulEilers.com
Customers make the world go round. Recruiting just makes for a different level of customers on that merri-go-round.
Nancy
perfectmombusiness.com
So women can’t sell cos they are to afraid of losing their friends and being rejected, yet not macho enough to recruit Reps and build networks? Oh the horror…what hope is there for wimpy women…….LOL!!
kristine.mionegroup.com