"It’s not me, but they say it makes money," sighed Lulu

If you’re doing something that’s really not you, that you’re really not passionate about, how will you ever blossom?

“It’s insane to me to ask anybody to be what they’re not,” Vaynerchuk says in an interview. “Know what you know the best, love the most. That’s always going to be the answer to the thing that you have the best shot at winning at.”

His road map is clear, if not easy. Pick a specialty you love, build your reputation as an expert, pump out content online, and eventually make money by selling advertising, niche products, or services such as consulting or speaking. Success demands relentless “hustle”—one of his favorite words—and patience to press on when less passionate entrepreneurs would quit. MORE HERE (text is good. Video has a silly ad first.)

From Gary’s super new book for entrepreneurs with passion, CRUSH IT.

About the author

Kim Klaver


  • I completely agree with the author that "there is a market for everything." Even is there wasn't, people will take notice of someone who is passionate about something. They have a way of having their passion rub off. Their excitement is contagious.

  • Robin – the Zappos guy said the same thing: the big vision should NOT be about the money, because that is not big enough. Plus it makes people do things that compromise whatever values they had. They start hyping, pretending, hiding truth, all in the name of making money for themselves.


    You write: "people will take notice of someone who is passionate about something" That is right on. People also can tell fake passion a mile away. Joe has big passion when putting on a show for prospects, and it disappears a week later when no one signs up. We have too much pretend passion in our industry, think?

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