Laura changed her mind about something that, for a while,
made her sad doing MLM.
Her two minute story’s right here
(took place last Saturday). She’s part of
the Helper Healer Marketer program.
Everybody loves Laura.
Here’s the transcription. I’d love you to hear Laura’s story live. That one
mistaken belief is the #1 cause for the sadness and disappointment
so many women feel doing MLM.
Laura…
“Here’s…I guess when you say for instance, ‘it’s not for everyone’ –
actually my product IS – so that’s why it’s so difficult to know, um, to
know WHO to approach. I mean it’s, everyone can use it, everyone
should use it, but…”Kim:
“But that’s YOUR opinion…[fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][L – Yeah, well…] and that is the opinion
of every other sales person out there. And all I want to tell you is
that it may be in your mind true that everyone should do it. But
it’s kind of like religious people, who say everybody should be
Christian because it really matters. The other side of the world
says everybody should be Muslim. [Ahh]. Somebody else says
everybody should be atheist.We all have this idea that what we have is going to be good
for everyone. And we all in agreement that this is probably true.
…Everyone could benefit from all the things we all have. Would
you all agree that they probably could? [Chorus of yeses].That’s probably true. None of you are selling junk. But the key
is, we know we do not buy everything we see. Is that right?
Laura included – do you buy everything you see? [L – Yes, that’s
true..]That’s the only point I want to make. You do not buy
everything you see and EVERY [sales person or networker] who’s
coming to you, whether they’re network marketers or not,
they all tell you that their thing is the greatest thing and it’s going to
help you. Everybody. Yes or no? [Chorus of Yes, including
Laura, who’s laughing now..]How are you going to ask for the people
who’d be right ones for you? Since you know yes, it migt
benefit everyone in the world. But you also know that they’re
not going to buy, you know that they won’t. Have you sold it
to everyone you’ve talked to? [L- No, no…]So why do you think they don’t buy?
[L- ‘They say it’s mostly that they can’t afford it.’]Whatever they say, they’re not going to buy it. [L- Yeah.] You know now that whether the product can benefit them
or not they’re not going to all buy it, yes or no? [L- Yeah.]Does everybody get that? [Chorus of yes] It may be true
that the whole world out there, everybody will benefit from
the things we like. But they’re not gonna do it. For the same reason
that we don’t buy everything that’s advertised. We just don’t.So if we’re not doing it, we can’t expect somebody else
to do it. Have we got that part clear? [L and others -Yeah, got it,
got it…]So now you want to find the ‘right ones’ who WILL buy…
Finding the right ones? Start with folks who already spend their money and
time on the kinds of products and activities that demonstrate a commitment to
the values your product or service represents. Say, organic. Or, environmentally
friendly. For you, it’s whatever the principal value is that describes the
‘edge’ of your product or service.
Remember, “best” is a salesperson’s word. For everyone else, best is something
based on personal values. Which is why there are a bazillion brands of toothpaste.
Asking for folks with similar life values to those of your product or service will reduce
the pain considerably. Start there.
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Thank you. This is it exactly. How to build; that’s the question
When was the last time you made a purchase from someone who talked you into buying?
The key is to find the right person for your product or service, not convince or persuade them.
Show people what they need and they’ll resent you. Show them what they want and they will buy from you.
In sales, confidence in your competence is all the motivation you will ever need.