Boy that hurts, especially from such an otherwise brilliant and witty guy whose stuff is regular reading for me. Jason’s post appeared tonight, 3.31.06.
What’s the occasion? Well, he’s dumping on a referral program Seth Godin is doing with Squidoo, which I am part of, as some of you know.
There must be something creative and light hearted we can do to change this horrid perception among so many of the brightest of the bright out there in the business world, think?
Suggestions welcome. Would love some good and creative ammunition to use in my reponse. I can’t just let this go.
What if we could get people like this to go, “Ohhh. I see.” And change their mind, at least a little bit?
Anger and such won’t do it. I am thinking more along the lines of George Bernard Shaw.
“If you are going to tell people the truth, you’d better make them laugh. Otherwise they’ll kill you.”