Steve Jobs shows how to keep your self-esteem

Mr. Jobs doesn’t make or listen to others’ projections about his company’s (Apple) future income.

A CNBC reporter asked Steve Jobs at MacWorld last week to comment on the sales of Apple’s new iPhone.

But first the reporter baited Jobs. Stock market analysts, the gent said, had been expecting sales of 5 million iPhones. But, Apple had just reported that only 4 million units were sold. What was Mr. Jobs’ reaction to that?

Instead of getting flustered or defensive, Jobs answered with a big smile:

“We rarely project, we just report.”

Jobs isn’t into meeting somebody’s sales (income) projections – or their own – as Apple rarely makes them. He’s into making really cool tech products.

If you made no income projections, you couldn’t fail yourself, could you? If you didn’t feel as though you had to live up to the income or the income projections of others, how could you feel as though you didn’t measure up?

Isn’t it better to fixate on getting gooooooood at marketing the product and business first? And forget about the income until you are good, no, remarkably good at it?

You can follow Jobs’ example: get really good at what you do first. Then the money is bound to follow. How can it be otherwise?

Next trick: What do you have to get remarkably good at to become successful doing NM? And do you know what you need to do to to acquire that skill?

About the author

Kim Klaver


  • This is SO true.

    Too many people focus on hitting a specific income level when they should simply focus on getting better at doing their business.

    Brian Tracy says that it takes on average 7 years to master a new skill set. If you spent the next 7 years learning how to get better at network marketing in the company you are currently involved in, I would be shocked if you were making anything less than a full time income JUST off the overrides from your team.

    I was wondering what Steve Jobs had to do with network marketing until I read the entire post.

    Great post Kim!

    Roosevelt Cooper

  • You get me thinking with these questios
    1)What do you have to get remarkably good at to become successful doing NM?

    2)And do you know what you need to do to to acquire that skill?

    I have to admit that I do not know or else I will be extremely successful.

    Would you please share your input on these questions?

    This is key. This is doing the right thing and doing the right things right.

    There are so many mentor just cannot tell you what I need to do and how to do it to achieve success

  • Dear Kim,

    To become successful doing NM,I must get remarkably good at is follow up.

    To acquire this still I need to practice and develop a system that doesn’t forget.

    Where’s my phone?
    Tom Doiron

  • Paul: Most ALL successful businessmen get uptight about television interviews – they’re immediately broadcast around the globe live through the Internet and TV.

    Most of them take classes in learning how to answer questions from known reporters, who bait them to make them stumble and look bad, or lash out. That’s what makes news.

    Someone who is successful can easily be made to look like a fool by an experienced journalist, especially when their income results are not what analysts projected.

    The point here is that Jobs cannot be made to squirm, not because he is (right now) a successful business man, but because he doesn’t project income, and therefore has nothing to apologize for. He reports results.

    That’s the lesson I think some network marketers might pick up.

    He doesn’t project because he spends all his time thinking about making cool products that people who like tech things, will love. And HE lusts after it first, he and his techy team. That is why they make stuff at all – because THEY want it themselves. See the video.

    Very insightful. They don’t make stuff to sell. They make stuff THEY want to have and then, see who else, like them wants to buy it.

    Do what you love, make no income projections. Get really really good and then when you do whatever it is, be is selling or showing your new product, it has a chance to succeed.

  • T.smiling Money Ngoh- you write:

    “1)What do you have to get remarkably good at to become successful doing NM?

    2)And do you know what you need to do to to acquire that skill?”

    Whether you are selling the product most, or the business, you have to get remarkably good at finding the people who share a problem they think is important, that your product or business is a realistic solution for, in THEIR opinion, not yours.

    That means learn to describe your audience for your business or product. “People who want more money” is not a meaningful description. Everyone wants that. And most people don’t want to sell to get more. And certainly not sell to their friends.

    To start the process, sit back for a day or two and ask yourself: why did I choose to do NM, anyway? What problem did you want to solve with it?

    I described that process a bit in the “If My Product’s So Great…” book.

    Then ask, how specifically did you expect to overcome the problem. If you were looking for money, well, how much? And what do you have to do to earn it?

    If it’s recruiting, define carefully the profile of a recruit who will stick. Not someone looking for quick buck…someone who will stick. Write it down. Use yourself as an example, you’re still at it, right?

    Then start writing up the description of the person: someone who x, y, z. (See the Truth book for examples I used that work today, based on who I was.)

    Then start advertising for those folks. If you like online ads, you can test MANY ads – Google’s great. You only pay for clicks.

    Then practice talking to those folks, over and over and over. Until you learn how to do that and not turn off the good ones with silly chatter about quick money or talking so some upline (s)he doesn’t relate to.

    That’s how it begins.

    Once you get over that this is easy, and instead, that you are shopping for shoes of the right size, you will spend the time to describe your business partner to a T (and there may be many descriptions, since people do the business for MANY different reasons.)

    But start with your own. That’s a known.

    It is NOT easy. Nor quick. Jobs mentions in his video they’d planned several YEARS ago to make the world’s thinnest computer. And went through over 100 versions before they got it to work.

    I’d suggest you go through 100 versions each month or even each week, of your descriptions of the “right” business person (or product user) and try them out over and over and over until you start finding the right ones. They will respond.

    That’s a way to start learning how to get really good at finding right people.

    Does that help?

  • Toom – you write:
    “To become successful doing NM,I must get remarkably good at is follow up.”

    Most people don’t follow up because who wants to hear no? Chances are good you are maybe following up with a wrong person anyway.

    Why follow up if they’re not responding? Ask them instead if they know anyone like what you have described and let go.

    Then you don’t need to spend time chasing people who are probably the wrong ones. And better describe the right ones before you approach them.

    Best, ask every single person if they know anyone, a la the “If My Product’s So Great…” book and the Friends, Lies and Network Marketer document that I did for

    I’d never spend my time doing follow up unless I knew for sure they were a right one, and they’d asked me for little reminders.

    They’re telling you, by not responding, that the time’s not right, aren’t they?

    I’d rather be spending my time learning to better describe the problem my business or product can solve for certain kinds of people.

    It’s a matter of style, and how you want to spend your time. There’s probably no right or wrong here. Although if you aren’t getting results, it’s time to change tactics.


  • Hi Kim,

    I wasn’t thinking of follow up as in chasing some one. I was thinking in terms of staying in contact with those that express an interest, or want to buy, or have a referral to pass on, or want to reschedule a coffee meeting, or a product question, etc., etc. I am talking about the folks that thank you for the follow up, not the ones that see you in the caller ID and ignore you.

    Also a drip marketing type of system whether, autoreponder emails, snail mail notes and cards, newsletters, periodic phone calls, etc. to stay “top of mind” for the person. A system to use with your data base so when one of them comes to the “right time” they remember you and what you offer.

    We are not talking nagging here. There is a difference. My years in sales have proven a bizzar and frequent situation that is cured by follow up. That is an unacted buying decision. They want it but won’t pick up the phone or send an email to communicate this to you. However,if you contact them and ask, they say ‘yes’. Do you catch a few ‘no’s’ in process? Yup.

    This I know for a fact: many do not want to be sold, but they will buy on their time and terms, while others do want to be sold. They expect you to ask for their business and often are dissappointed if you don’t.

    Let’s do it!
    Tom Doiron

  • Tom – Sure if they’re wanting you to FU with them, that’s different…it wasn’t clear from your post who you were talking about – that you were not following up with well enough.

    Most people FU with the wrong ones, don’t know it, and that makes this work VERY depressing for them.

  • Kim,

    I have had jobs where we were required by our sales manager to follow up on all our estimates. Answering machines, no answers, lame excuses, postponments, angry remarks, lies, disconnected numbers, fax tones, kids screening for the parents, adults pretending not to be themselves, on and on.

    Once in a while a yes or a confirmed interest. I have observed myself and other sales professionals run into a wall with this. There is only so much of it you can take in one sitting.

    Sorry I wasn’t more clear about the FU. I do believe the fortune is in the FU, but with the right ones to start with.

    Hello, this is Santa Claus,

    Tom Doiron

  • Kim,

    Thank you for your reply.

    It is very helping and it really clear to me.

    I have a question for you.

    You said – I’d suggest you go through 100 versions each month or even each week, of your descriptions of the “right” business person (or product user) and try them out over and over and over until you start finding the right ones. They will respond.

    I am kind of like that suggestion

    How do you test 100 version in a week?

    Do you need a big pocket to do this massively??

    Where can I go to read more information on that

  • “How do you test 100 version in a week?”

    There are countless ways…turn on your imagination channel in your brain.

    For example, you might talk to people you know and tell them you’d like to test some language because you’re looking for a certain kind of person, and you’d like them to respond. NO PRESSURE.

    With this type of approach, you need time more than money. And friendly contacts who will tell you if they know anyone like whomever you just described.

    You can do that with people you know – most will listen to a two line description you give them, and tell you whether that description brings anyone they know to mind. Try perhaps 3-5 per person.

    You can also do Google adwords. Set yourself a budget of $100 for the month (tiny) and try different ad headers and see what gets the most clicks.

    It’s called testing. People who learn to test get better and better. Because they see what doesn’t work. Like Thomas Edison said, “I found 999 ways how NOT to make a light bulb.” THAT is the secret. No one knows in advance what will work. NO ONE.

    Your job is to find 999 ways how NOT to describe the person you seek – for your business or product. Eventually you will find the phrasing that attracts the right people.

    Let me know how it goes.

Leave a Comment