In a recent survey done here, which included 173 readers,
the giant majority voted they would rather buy from an ‘authority’ they didn’t know personally than from a friend who was not an authority. Updated results here.
Given that the networking business has been based on reaching out to those we know first, that was quite a shock to many readers, INCLUDING those who voted.
One telling comment:
“For years we’ve been hearing that people buy from those they “know, like, and trust”. That was always put forth as an argument for network marketing being a superior marketing medium.
“Kudos to you, Kim, for asking the more perceptive question, essentially: “What is more important — Liking a salesperson or trusting their knowledge of the product?”
“This puts a whole new light on the subject. Ignorance on fire just doesn’t cut it, especially in the health & nutrition market.
“Sure, I would like to give my business to a friend, but first they must be knowledgeable.” Paul Kemp
Solution: Be the friend who is ALSO an authority.
New program coming up: Authority: How To Get It In One Week. Email me here for early bird registration and a cool bonus product I’ve never ever given away before.