“Traditional companies are feeling threatened. I say, bring on the changes.”
Here’s from Rupert Murdock, billionaire owner of a world-wide media empire. He’s talking about the scary state of affairs for traditional media companies. He could as well be talking about us…
“Everyone knows that networking–once a face-to-face affair, sometimes captured in a Rolodex–is now worldwide, instant, and impervious to constraints of distance, time or cost.”
“Those of us in so-called old media have also learned the hard way what this new meaning of networking spells for our businesses. Media companies don’t control the conversation anymore, at least not to the extent that we once did.
“The big hits of the past were often, if not exactly flukes, then at least the beneficiaries of limited options. Of course a film is going to be a success if it’s the only movie available on a Saturday night.
“Similarly, when three (TV) networks divided up a nation of 200 million, life was a lot easier for television executives.
“All that has changed. Options abound. Fans of small niches can now find new content they could never before. [fusion_builder_container hundred_percent=”yes” overflow=”visible”][fusion_builder_row][fusion_builder_column type=”1_1″ background_position=”left top” background_color=”” border_size=”” border_color=”” border_style=”solid” spacing=”yes” background_image=”” background_repeat=”no-repeat” padding=”” margin_top=”0px” margin_bottom=”0px” class=”” id=”” animation_type=”” animation_speed=”0.3″ animation_direction=”left” hide_on_mobile=”no” center_content=”no” min_height=”none”][emphasis added – kk]
Going elsewhere for news and entertainment is easier and cheaper than ever. And people’s expectations of media have undergone a revolution. They are no longer content to be a passive audience; they insist on being participants, on creating their own material and finding others who will want to read, listen and watch…”
“Quality is more important than ever, because the marketplace is more ruthlessly competitive…a challenge for news providers but also an opportunity to be far more engaged with the audience.
“Companies that take advantage of this new meaning of network and adapt to the expectations of the networked consumer can look forward to a new golden age of media.
“The future of media is a future of relentless experimentation and innovation, accelerating change, and–for those who embrace the new ways in which consumers are connecting with each other–enormous potential.”
–Rupert Murdoch, Forbes mag
Controlling, recruiting-only oriented NM companies and upline are today’s dinosaurs, just like old media companies are. That is, unless they change to meet the demands of a very different and connected market place. Think?[/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]
Wow, that does mirror network marketing. We are definitely in a rapidly changing world. some key words I noticed –
quality
challenge
adapt
innovation
enormous potential
JanetM
http://www.mothernaturespetshop.com
Kim,
Preach it sister!
It’s great to hear someong saying this, and to quote Rubert Murdock is the cherry on top.
I get pretty tired of people telling me how to build my business. I’ve maxed out the comp plan in 3 companies and never once did it the traditional way. Yet people keep telling me I did it “wrong?”
Please.
I liked this article so much that I linked to it from my own Blog.
Barry Burns
http://www.mademillionsinmlm.com
If you prefer a more poetic version of the same message, I give you Bob Dylan and the following lyrics from his song,The Times They Are A-Changin’:
Come gather ’round people
Wherever you roam
And admit that the waters
Around you have grown
And accept it that soon
You’ll be drenched to the bone.
If your time to you
Is worth savin’
Then you better start swimmin’
Or you’ll sink like a stone
For the times they are a-changin’.
You might enjoy some of the comments of Bob Lefsetz, who shares some of your views about the music industry. As long as you can get past some of his vulgar language, the points are similar to those you’re making.
Once again Rupert is spot on! Yes, I agree he could just as well have been talking about some companies in the NW industry.
I can personally relate to this from what I experienced …back in the days when I first started to market online (before Google was born …ok I’m showing my age now!) I was the first person to take my NWC onto the Internet. I had a lot of success as I could see the way the Web would change NW …but then I came up against the NW dinosaurs who told me I can’t do that because our business was about selling over priced start-up kits, sales aids and milking newbies of their cash before they quit.
Undeterred by those luddite views I went out in search of customers online …which btw, even 10 years later still buy regularly every month, and many went on to become Distributors.
You’d think that a NWC would be happy to get a lot of regular online buying customers wouldn’t you? …and I did too, but the dinosaurs suspended my distributorship whilst they dreamed up policies to curb online business because they didn’t want to go there. Yep! They banned ecommerce, can’t advertise the product and can’t build personal web sites. Okay, if that had been a move to introduce their own system I could understand the reasoning, but they didn’t. So, it came as no surprise that eventually most Leaders simply moved on to where NW was more adaptive to ever changing technologies in the now instant global marketplace. What does it take for some of these NW’s to get the message that they’re still living in the Dark Ages?? …I say bring on the changes!! 🙂
Kim said something very profound, “…unless they change…” Change is one of the most difficult things for us humans to embrace. Why? Why is it so hard to change and why do the Old Schoolers refuse to change when it’s so obvious the Old Way is dead. Well, to them, it’s not. These OS Networkers, like those at the top of the media world, got where they are today by employing the OS methods. It worked. When something has worked for people in the past, they are resistant to abandon it. It’s very difficult to look through the lens of the OS and see that OS is dieing. You think Mr. Murdoch is having an easy time convincing his colleagues that old media is dieing? No, because those media moguls got their via the OS. It isn’t easy being an agent of change, no matter how well known you are. You and I are going to face strong opposition instituting the NS of NM.
I can’t count how many times I’ve heard, “Make your first million our way. Then you can go make the rest your way.” and “Don’t reinvent the wheel.” I’m not reinventing the wheel, I’m building wings.
Embrace the change. Be a revolutionary.
Peace,
Connelly
About Me
This is a (5)star post Kim.
A company can be young or older
in NWM but if the reps are not
receiving any valuable training
ie;marketing various ways and
dealing with objections and other
intangibles,that company will lose reps and ultimately be fitted for a “MLM casket”.
Raven
p.s.People still like “belly to
belly” meetings.The companies
that promote no meetings to
attend,remind me of ads that
say,”lose weight without
exercising”.