We sell unhealthy, didn’t you know?

Coke: Gosh. We thought EVERYONE knew that Vitaminwater was unhealthy. How could you ever have thought it would be healthy? Silly you…

“Coca-Cola is being sued by a non-profit public interest group, on the grounds that the company’s vitaminwater products make unwarranted health claims.”

No news there. It’s the company’s response that made the news:

“Lawyers for Coca-Cola are defending the lawsuit by asserting that “no consumer could reasonably be misled into thinking vitaminwater was a healthy beverage.”

Yet, says the reporter,

“they spend hundreds of millions of dollars advertising the product, saying it will keep you ‘healthy as a horse,’ and will bring about a ‘healthy state of physical and mental well-being.’ More here.

And of course the very name “vitaminwater” suggests that the product is simply water with added nutrients, disguising the fact that it’s actually full of added sugar. See here.

It’s probably not a good idea to rely on a soft drink company for your vitamins and other essential nutrients.

Filtered (honest) water, anyone?

About the author

Kim Klaver


  • On the back, in the list of ingredients, it also says the water is filtered through reverse osmosis.

    So to use the word "vitamin" in the product name, as well as having reverse osmosis filtered water listed in the ingredients, indicates this product promotes health.

    At best, this is misleading.

    These days, who can you trust?

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