Last week, a reader wrote in, “I just want to learn to talk about my product in a normal way.”
Learning to talk about the product you market in a normal way was the focus of the orange book, If My Product’s So Great, How Come I Can’t Sell It?
But sometimes, it’s about what not to say.
In a forum I visited today, folks were discussing green cleaners. Someone who owned a cleaning service asked the members for suggestions. Here’s what I saw.
1. All recommendations were from people who were also selling the product.
2. All but one pitched the money-making opportunity as well.
And at the end of one response, the gal said, “They pay for themselves and offer an incredible income opportunity too!”
Now, does that sound like ‘talking in a normal way’ about a product you are recommending? I mean, the cleaning lady asked about green products. And here people are pitching “an incredible income opportunity.” (Forget the fact that almost no one makes “incredible income.”)
Even though I’ve been in and around the NM business for some 23 years, I just cringed when I read it. And I knew I’d never buy it. All the responses seemed tainted.
Don’t know why that is, but it is. You?