What’s a good one-liner in case there’s someone good on the line?

Here’s something I responded to:

Do you know anyone who loves people, loves sales, and wants to build an empire introducing this [business] or [product/service] locally? And then, across the country, city by city?

If you use this, be prepared to act on it. Idle chatter will become transparent quickly to someone who actually envisions themselves doing this and who expects to team up with someone who knows how.

About the author

Kim Klaver


  • In my opinion, any one liner that appears to sensationalize your opportunity will sound false, misleading, and have the “used car saleman sheen” to it.

    A good, honest oneliner will absolutely attract someone to you though.

  • steve –

    “Who” sounds really oppressive to me, as a listener. So that wouldn’t work well for me.

    The key is how the OTHER person responds, so try your twists and see what happens.

  • Is it important to provide the *reason* you want to know this? I’ve learned that a request followed by *because….* can be more effective than the request alone.

  • Test it and see what happens. My response was, “sounds fun. What are you selling?”

    So test and try things, see how others respond, especially those who might know someone…

  • Fabio,

    Your marketing message CAN BE a catalyst to conversation for some. To others it could put them in flight.

    Just as there is no such thing as a product for everyone, there is also no such thing as a marketing message for every one. I have found that the results are much better when your marketing message speaks the loudest to the type of person with whom you want to partner.

    Precision speak,
    Tom Doiron

  • Tom,

    Your marketing message is like a key. If you’ve got the right one, it will help you unlock doors to new business and start the process of converting them to clients. If you’ve got one that is the wrong size or poorly crafted you’ll be locked out in the cold, wondering why your business isn’t growing faster.

    Unfortunately too many independent professionals and small business owners market with messages that just don’t work. They may be too long, too short, too common, too dull, or too self laudatory. The result is they don’t open enough doors to new business.

    Fabio Platero
    São Paulo

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