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Which mission leads to failure?

failure

Here’s an inside peek of Yahoo’s current troubles – attributed to “trying to be all things to all people.”

The result?

“Yahoo is spreading itself thin, like peanut butter on toast,” says its Senior VP Brad Garlinghouse.

The problem is caused by its mission statement. See if you agree.

Compare Yahoo‘s core mission:

“Becoming the most essential global Internet service for consumers and businesses.”

To Google‘s core mission:

“To organize the world’s information and make it universally accessible and useful.”

Which one is under the control of the people whose mission it is?

Which one leads to a company of people pleasers…jack of all trades, master of none?

Can you see, exactly in the language of their statement, where Yahoo‘s mission is bound to cause them stress and failure?

Comment below.

About the author

Kim Klaver

5 Comments

  • “Becoming the most essential global Internet service for consumers and businesses” sounds like a doomed proposition from the start, if you ask me. Most essential to whom? Different people and different businesses have different needs, so this goal is one that cannot possibly be satisfied. To try to do so is to have so-so products that appeal to no one in particular instead of niche products that appeal to a small sector of the market.

    Google’s mission is much more achievable – not subjective, either.

    This is a great parallel to our NM businesses – our products are NOT for everyone and they will NOT work for everyone, because each body is different. To say anything else is hypey and silly and not apt to be believed.

  • Well, Kim, it isn’t like you didn’t give us any clues. The answer is, of course, Yahoo.

    Like the NWM, MLM companies that have a gazillion products and are trying to promote all of them all the time. Electronics with nutritional supplements, or gas additives with health products.

    It all goes back to what you’ve taught us: find something you love and stay with it. Doesn’t mean that we can’t make customers aware of other products, but we have to focus on the one that worked for us.

    And, what worked for us, won’t necessarily work for everyone else. Niche marketing. That’s what it’s about. Find something that works for you and then find others who want the same result.

  • I have a yahoo email address as well as a gmail one so I check in at yahoo daily. Not only are they sinking – they are getting desperate. Reminds me of one of your posts from a few weeks ago – while sinking they are trying even harder to be more of all things to all people – adding features I personally do not want – and clogging up the site to point them out to me – it’s a bad sign and someone from yahoo ought to take one of your classes : – )

    Lynn
    http://growolderbetter.com

  • What I saw was really apparent when I compared them.

    The first – from Yahoo – seems to me like it is trying to be everything to everybody.

    “Becoming the most essential global Internet service for consumers and businesses.”

    It’s really all about yahoo becoming the most essential. (What’s in it for yahoo!!!)

    Much the same as “My product is good for everyone mentality.”

    Whereas Google’s core mission:

    “To organize the world’s information and make it universally accessible and useful.”

    Gives a purpose about what they are trying to provide for people that want their information organized, accessible and useful. Sounds like something I’d love to have. This is more like leading with your market segment and attracting the right people.

  • I’ve heard you preach this over and over Kim…
    Do, or sell, or know, or make, or provide, ONE THING and get really, really good at it. Become the expert. Become the “go to gal” or guy, for that PARTICULAR whatever- it’s magical.

    Geed is an UGLY word, and an even uglier behavior. He who gets greedy is destined to self destruct.

    Lisa Dingel

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